The fallacy is caused by anthropomorphism.
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Argumentum ad Populum an appeal to popularity, public opinion or to the majority is an argument, often emotively laden, for the acceptance of an unproved conclusion by adducing irrelevant evidence based on the feelings, prejudices, or beliefs of a large group of people.
Check Related: Argumentum Ad Populum Examples in Literature Examples of Argumentum Ad Populum Fallacy in Literature: The novel 1984 by is a prime example of an argumentum ad populum fallacy.
This fallacy is one of the more common fallacies, as it's used in every day advertising to sell products.
When a distinction is made between the two, ad populum is construed narrowly to designate an appeal to the opinions of people in the immediate vicinity, perhaps in hope of getting others such as judges to jump on the bandwagon, whereas ad numerum is used to designate appeals based purely on the number of people who hold a particular belief.
All you need to do is provide some reason why the adoption of one policy will lead to the adoption of another.
Much of the time, a debater will respond to an argument by simply stating a counterargument showing why the original argument is not terribly significant in comparison to other concerns, or shouldn't be taken seriously, or whatever.